our views


for startups & foundations

Navigating the Stages of Branding: Pre-Seed, Seed, and Series A

Navigating the Stages of Branding

As your startup progresses through various funding rounds, your branding strategy should evolve in tandem. We’ll explore the stages of branding based on pre-seed, seed, and Series A funding rounds, and how each stage presents unique challenges and opportunities.

Read More »

Build An Outbound Strategy in 5 Steps

Sales is all about adding value. Understanding a prospect’s pain points, their priorities, and how you fit in. It’s about being genuinely curious with a keen desire to help solve pressing problems. It’s a balance of listening, asking questions, and making an informed recommendation. Sales isn’t about you, it’s about helping your customer.

Read More »

6 Steps To Set Your Operational Groundwork

There are 6 aspects to operations that can’t be ignored if you want to create something that’s 1) efficient and 2) enjoyable. Many company owners fall into the trap of ONLY focusing on the sales drivers, but what they don’t realize is that they are putting their company in a dangerous place – especially if they already have a team.

Read More »

A Founder’s Framework: Selling Through Storytelling

It’s shocking how many founders with incredible solutions fall flat when it comes to positioning their business. It’s all about them and their product’s features – a huge miss with partners and investors.

How does your brand story stack up? Guide your thinking with this framework.

Read More »

more to come…